It’s easy to get caught up in the options when choosing the rooms and spaces for your virtual environment.
Follow these do’s and don’ts to stay focused on success. Whether you’re hosting a virtual tradeshow, creating a virtual academy or planning a virtual recruitment center, your virtual “floor plan” should make it both easy and intuitive for attendees to find what they need, while also supporting your program goals.
- Don’t take the room metaphor literally; it should be a guide not a crutch
- Don’t overthink it; while the architecture of your virtual space is very important, it’s your content and messaging that will ultimately drive success
- Do create only the number of rooms you need; too many rooms can result in too many clicks to reach the right content
- Do make sure every room has a clear purpose; know what you want attendees to accomplish or find in that specific space?
- Do give your rooms specific names to help guide the attendees; Solution Center, Main Stage, Breakout Sessions, Expert’s Lounge
- Do add unique rooms that support your unique program; Recognition Room, Video Gallery, Sponsor Stage
Leverage entitlement to create a unique experience for specific attendee groups, such as a Press Briefing Lounge or a Manager’s Classroom.
Whether you’re considering your first virtual event program or are an old pro at managing virtual environments, we have tips and best practices to help you create successful programs. Be sure to check back often, or subscribe to our blog!